Items Coming Soon

 Fujifilm GFX100 II Mirrorless Medium Format Camera Body This item will be released on September 26, 2023. GFX100 II’s new 102MP sensor and X-Processor 5 combination deliver astounding performance when it is needed most. Enhancements to autofocus algorithms allow photographers and filmmakers to accurately track moving subjects and create 102MP images at up to 8fps using the camera’s high-speed mechanical shutter, or to record 4K/60p video at the full width of GFX100 II’s massive 55mm1 imaging sensor. A new 9.44M dot EVF with 120fps live view and 5.3fps of blackout-free, continuous shutter use, (IBIS) provides up to 8-stops of stability. 1 GFX100 II image sensor measuring 55mm diagonally (43.8mm x 32.9mm), which provides an area approximately 1.7 times that of a 35mm full-frame sensor. Internally record 4:2:2, 10-bit Apple ProRes, or use HDMI to record 12-bit 4:2:2 Apple ProRes RAW or Blackmagic RAW in resolutions of up to 8K/30p, or, at the full width of GFX100 II’s massive 55mm1 s...

Fujifilm X-S20 Mirrorless Camera Body This item will be released on June 29, 2023. X-S20 offers the perfect blend of power and portability to turn thoughts and ideas into reality. Weighing just 491g (1.08 lb), with a deep handgrip that ensures a confident, comfortable hold with even the most sizable lens attached. X-S20 delivers stunning 26.1 megapixel images straight out of camera using Fujifilm's acclaimed color science, at up to 20fps in electronic shutter mode. Its 180° Vari-Angle LCD touchscreen makes selfie-style shots or wild angles a snap and intuitive layout enables creatives of any level to create as soon as their hands touch the camera. X-S20 combines powerful sensor and processor technologies to deliver a blistering performance for stills and video—allowing you to capture the moment any way you need. For the first time in an X-S series model, the X-Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine, resulting in high-speed image and video processing alo...

 Fujifilm Instax Mini 12 Instant Camera This item will be released on March 16, 2023. The super bubbly INSTAX MINI 12™ instant camera is bursting with joy, creativity and color. Not only is this iconic instant camera available in five super cute and appealing tones – Pastel Blue, Mint Green, Blossom Pink, Lilac Purple and Clay White – it’s fully loaded with easy-to-use modes and controls. Designed to keep up with life, the INSTAX MINI 12™ instant camera is ready to go with a simple twist of the lens. Twist again and you’re in Close-up mode, perfect for selfies. Combined with the perfectly positioned selfie mirror, automatic flash control and INSTAX MINI instant photos, the INSTAX MINI 12 instant camera is a selfie extraordinaire. But that’s not all the Close-up mode can do. When activated, the viewfinder neatly pairs up with the lens, so what you see is what you get – no object shifts in your final INSTAX photo! (FYI the fancy term for this is parallax correction.) Because when you...

 Fujfilm X-H2 Mirrorless Digital Camera XF16-80mm Lens Kit This item will be released on September 29, 2022. Featuring the world’s first 40-megapixel APS-C sensor, 8K video and powerful features for both stills and motion creatives, X-H2 offers an incredible specification in a compact and portable body. The all-new X-Trans CMOS 5 HR sensor produces images with incredible color and detail, featuring Pixel Shift Multi-Shot – another X Series first – that generates 160-megapixel files. 8K video is possible for up to 240 minutes with 10-bit 4:2:2 ProRes footage recorded internally via CF Express Type B card. 12-bit RAW footage can also be recorded via the Type A HDMI socket to compatible external recorders. Add the optional VFT-XH File Transmitter to access Remote Rec, allowing control over up to four cameras simultaneously – perfect for live streaming. All this processing power is packed into a small, light, and durable X Series body that offers a seven-stop IBIS system, continuous sh...

Fujifilm X-H2S Mirrorless Camera Body This item will be released on July 7, 2022. X-H2S offers a powerful and versatile combination of photographic and filmmaking features to enhance any storyteller’s vision. Central to its success are the 26.1-megapixel, back-illuminated X-Trans 5 stacked sensor and X-Processor 5, which combine to provide a 14-stop dynamic range and outstanding performance in all lighting conditions. For motion professionals, there is a wealth of 6.2K 30P full sensor 3:2 recording options, which includes internal 10-bit 4:2:2 Apple ProRes and external Apple ProRes RAW and Blackmagic RAW, all with an electronic shutter capable of making images at 40 frames-per-second, with up to 7-stops of in-body image stabilization, and with an AI-powered advanced autofocus system designed to ensure that performance-seeking stills photographers will also not be disappointed. X-H2S is the first X Series camera to feature the 26.1-megapixel, X-Trans 5 stacked back-illuminated sensor. T...